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Specsavers Lanark launches exclusively Viktor&Rolf Vision

Victor Rolf

The iconic Dutch fashion house Viktor&Rolf has unveiled their latest exclusive eyewear collection, Viktor&Rolf Vision at Specsavers in Lanark. 

The 15 optical and three sunglass styles, are priced at £169 and embodies Viktor&Rolf's avant-garde aesthetic, while remaining extremely wearable. Traditional glasses shapes are reinvented and brought to life in a rich colour palette of burgundy, bright yellow, silver and gold in acetates and polished metals.

The collection has been designed encompassing three key themes: patchwork story, sculptural story and evening story. All three have a clear connection to the Viktor&Rolf brand values; unexpected elegance, conceptual glamour and provocative couture.

‘Working on this collection has been a great experience. It has allowed us to push the boundaries in optical trends, just as we have always done for the garments we create. Everyone in the Viktor&Rolf Vision team is really excited to release this collection at Specsavers and sees this as the start of a wonderful future in eyewear,’ according to Viktor&Rolf.

Kiran Sondhi, Specsavers head of frame buying, says: ‘The team at Specsavers feel very privileged to launch this fantastic collection and to work with Viktor&Rolf. The Viktor&Rolf brand continues to achieve phenomenal success on the global stage, and we are proud to be able to bring this beautifully designed eyewear range to our customers at an accessible price.’ 

Rubena Kerr, store director at Specsavers Lanark, says: ‘We’re committed to offering our customers a range of stylish frame designs from exclusive designers which continues with the arrival of Viktor&Rolf Vision.

‘The new collection is an iconic addition to our extensive range of designer brands in-store. We can’t wait to see the reaction from our customers now that the couture brand has arrived on the high street.’

To book an appointment at Specsavers Lanark, call 01555 661 166 visit